Skinflint Keyword Demand Estimating

If you’re still lamenting the demise of the Overture Keyword Tool, you’ll like the newest Skinflint Guide—it’s a procedure to help estimate keyword demand from the free Google keyword tool. My co-author, Bill Hunt worked out this procedure with his team at Global Strategies International. Check out my post on Search Engine Guide to learn more about free keyword demand estimating.

This entry was posted on June 24, 2008 at 4:04 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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Skinflint Keyword Demand Estimating

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About Biznology

Mike Moran

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