More Journalism, Less Marketing
By Mike Moran. Filed in Internet Marketing, Organic Search, Public Relations |
Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to your bombastic claims. Instead, every Web page they look at is a decision—a decision as to whether you have permission to speak with them at that very moment. So, if marketing must attract customers, shouldn’t we learn from other content forms that must also hold someone’s attention? In this week’s blog post for Search Engine Guide, I propose that we think more like reporters and less like marketers: More Journalism, Less Marketing.
Friday, May 23rd 2008 at 12:25 pm |
Nowadays everything even marketing do have a big big evolve. I really agree on what you are saying, that’s great topic!
Wednesday, May 28th 2008 at 7:15 am |
This is interesting. When we put ourselves in a journalism way of thinking, this could change our way or skills when giving ideas to readers. I must say, It interest me to see what exactly we can do with this idea…