Yeah, I’m as tired as you are of appending 2.0 on the end of every 20th century concept out there, but what do we call it? I participated as part…
Read MoreMonth: March 2008
How do you measure video marketing results?
You’ve got a metrics solution for Web pages. It might be Google Analytics or it might be something else, but you can count your page views, your visitors, and your…
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Google takes another stab at demographics
Google has a reputation as an innovator, but in personalization, they’ve been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing…
Read MoreAn untapped Internet marketing opportunity
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type “diamond ring” into Google, right? So would I. But what would your not-so-savvy dad…
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How do you find people?
Most of us find people the same way we find information, by firing up Google or our personal favorite search engine. I have been playing with Spock, a relatively new…
Read MoreAre online advertisers trustworthy?
If you been following this blog, you’ve doubtless read my initial post about using SiteTruth, which employs real-world methods to investigate online advertisers. Perhaps you’ve also read about the GreaseMonkey…
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Use web feeds to get your pages indexed
I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described “black hat” firm that helps people…
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Staffing up for search
I spoke to about 80 people today at Search Engine Strategies in New York City on the subject of staffing your search marketing team. (Slides can be found here.) I…
Read MoreMore on converting visitors to buyers
Yesterday, I shared my slides and some ideas sparked by our panel session at Search Engine Strategies in New York. The room was packed (someone said 300 people), so evidently…
Read MoreMarketing by the numbers
I spoke today at the Search Engine Strategies Conference in New York City (you can download my talk on Converting Visitors Into Buyers), and I was gratified by the response…
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