Yeah, I’m as tired as you are of appending 2.0 on the end of every 20th century concept out there, but what do we call it? I participated as part of a great panel in the Bulldog Reporter Webinar on Friday about how the Web is transforming the PR profession. (You can download my slides on Public Relations 2.0 if you are interested.) As usual, the most interesting part for me was prompted by a question, this one about blogging in Fortune 500 companies.
You’ve got a metrics solution for Web pages. It might be Google Analytics or it might be something else, but you can count your page views, your visitors, and your conversions on your Web site. But as your marketing increasingly happens off your site and out of sight, you need more metrics solutions to track your progress. This week, YouTube has stepped up with a nice offering to help you track your video marketing.
Google has a reputation as an innovator, but in personalization, they’ve been anything but. As I pointed out a few weeks ago, Google is deathly afraid of the only thing that can derail their plans—a privacy backlash. So, after yet another beta test for adding demographics to their paid placement offering, Google yesterday announced that “demographic bidding” is live.
Now suppose you wanted to buy your special someone a nice diamond ring. You’d probably type “diamond ring” into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he’d type “nicediamondring.com” into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.
Most of us find people the same way we find information, by firing up Google or our personal favorite search engine. I have been playing with Spock, a relatively new search engine that might make it easier for you to find the people you are looking for. Read on to find out why using Spock might be worth your while.