About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

Search Marketing Is Direct Marketing

By Mike Moran. Filed in Search Marketing |

I have a busy travel schedule this week and I was graced with a hotel with broken Internet access yesterday, so I am posting today’s blog from the airport before my flight. That’s why I am going to cheat, rather than write a completely new post. Revenue Magazine posted one of my columns online, “Search Marketing is Direct Marketing”—I hope you enjoy it. Back with a longer post tomorrow, I promise.

This entry was posted on January 30, 2008 at 9:33 am and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Mike Moran

Search Marketing Is Direct Marketing

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