I was given the opportunity by Bulldog Reporter to kick off their all-day event in New York City today, where they are helping veteran PR people adapt to the new…
Read MoreYear: 2007
Online marketing show at wsradio.com
I really enjoyed spending a few minutes yesterday with RSS Ray on wsradio.com. He was kind enough to ask me a few questions about my new book. You can listen…
Read MoreCan marketers learn from Buddhists?
Yesterday, as part of National Education Week, I audited several classes at my daughter’s high school. One of them, Non-Western Philosophy (yeah, high school has changed in the last 30…
Read MoreI’m a Twitter twit
A few months ago, I posted about how I was really on the fence about Facebook, but a few weeks ago I finally signed up and started using it. I…
Read MoreWhat do you want to be when you grow up?
It’s not a question I’ve spent much time thinking about lately, but it was a question brought to mind when I appeared on a panel discussion for 100 business students…
Read MoreHow dangerous is the slow lane?
I work for a large company, and although we try to move quickly and respond to the outside world, we know in our hearts that sometimes we move a bit…
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Why don’t bid management programs optimize for profit?
Bid management programs are indispensible for paid search campaigns. Without them, you’d spend all your time recalculating what the right bid would be and have no time to do anything…
Read MoreTracking offline conversions
In my books and my appearances, I emphasize how important it is to identify your Web conversions—just what are you trying to persuade your customers to do? You also need…
Read MoreThe Do It Wrong Quickly Challenge
It’s a lot of work to write a book. So, when you’re through with it, you really (really!) hope people will read it. And so you try to think of…
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Search by the numbers
I enjoyed speaking in Chicago on Friday at the final American Marketing Association Hot Topics seminar on Search Marketing. I’ve spoken at two previous versions of this event, but had…
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