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The plight of the CMO

The biggest issue for Chief Marketing Officer is that the average CMO lifespan is right around 23 months, a short time put your stamp on a company’s marketing efforts. That…

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Changing Needs and Changing Audiences

https://podcasts.apple.com/us/podcast/trustees-of-reservations/id1546679540?i=1000506024660 Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges. Hear their…

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