We’ve talked about why searchers click on your site search results, but what about when they don’t? Because sometimes they won’t. If you know why searchers fail to click on…
Read MoreYear: 2007
Blog influence is growing
Not every company believes they should be writing blogs, but that doesn’t mean they don’t find blogs important. Just listen to Steve Swasey, Director of Corporate Communications for Internet video…
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Why does paid search work so well?
Sometimes I get so tied up in being an expert that I miss the basics. It happened to me not long ago when I was explaining some deep search marketing…
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Is search marketing too much work for publishers?
Tom Foremski let loose with a long list of complaints about what a pain it is for publishers to make their content palatable for search engines. His basic point is…
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Is your marketing a conversation?
I’ve spoken before about how the Internet turns marketing into a conversation. Lots of people have. But it’s not a new idea. In fact, I was lucky enough to work…
Read MoreValuing your customers
What are your customers worth? Sure you may be able to put a monetary value on transactions, but do you know the value of each new customer relationship? If you…
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Will manufacturers show product reviews?
Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life…
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Remember search marketing is marketing
I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey. We had a sudden snowstorm yesterday, so you know that…
Read MoreWhat makes searchers click?
We’ve explored what catches searchers’ eyes on the search results page. The next step is the click. What makes searchers click a particular result? The page’s title. Searchers are scanning…
Read MoreSpeedy in any language
In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies,…
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