All right, all right, it’s just an expression. I’ve only gone fishing twice in my life and I am not going to go ice fishing in New Jersey while I…
Read MoreMonth: December 2007
Search marketing is direct marketing
One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts…
Read MoreA Twitter fence sitter
Maybe it’s all in the tone of voice. When I see the question “What are you doing?” my first impulse is to say, “Oh, I am sorry.” It makes me…
Read MoreHow do you handle an insurmountable opportunity?
In some companies, there are never any “problems,” just “challenges” or “opportunities.” But what do you do when faced with an insurmountable opportunity? It could be a infeasible technology project,…
Read MoreCorporate blogging and oxymorons, take 2
I had several interesting responses to yesterday’s post on corporate blogging, so I thought I’d come back and hit the topic again today. Most were along the lines of, “Sure,…
Read MoreIs corporate blogging an oxymoron?
A few folks, after reading yesterday’s post on the Blog Council, thought I was being too hard on them for not accepting comments on their own blog. But that wasn’t…
Read MoreOne-way blogging
Are there times when it is acceptable to have a one-way message? Sure, but blogs are not the place to do it. If you believe you should block comments on…
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A three-part primer on search spam
Every Internet marketer has heard about search spam, the unethical tactics that so-called “black hat” search marketers use that violate the search engines’ terms of service. Now if you have…
Read MoreWhat do your customers care about?
As you know, each month I give away a free copy of my book to the best case study submitted embodying the principles of Do It Wrong Quickly. This month,…
Read MorePodcasts with Lee Odden
I blogged about this when the first couple of podcasts were released, but they are all posted now–a series of eight interviews that Lee Odden was nice enough to conduct…
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