All right, all right, it’s just an expression. I’ve only gone fishing twice in my life and I am not going to go ice fishing in New Jersey while I am away. I am taking time off for the rest of this year, returning on January 2 with my monthly newsletter. Whenever I take an extended time away from blogging, it always makes me think about how far blogging has come, and how far my blogging has come.
One of the things I try to do sometimes in my blog is to reiterate the basics. I know that some of you are experts, but I keep seeing experts miss the simple things amid all the information they know. And the simplest part of search marketing is perhaps the most important. Search marketing is direct marketing, pure and simple. And you need to approach it that way to succeed.
Maybe it’s all in the tone of voice. When I see the question “What are you doing?” my first impulse is to say, “Oh, I am sorry.” It makes me question myself. “Why the hell are you doing that now?” But I have another question that follows: “Am I allowed to tell people what I am doing now?”
In some companies, there are never any “problems,” just “challenges” or “opportunities.” But what do you do when faced with an insurmountable opportunity? It could be a infeasible technology project, a marketing campaign with an impossible schedule—it doesn’t really matter. What do you do when you’ve been handed a project that you’re sure can’t be done? Most people respond with fear, wondering how they are going to escape blame for the inevitable failure. But you have a choice. You can instead decide it really is an opportunity. An opportunity to change the way your company does business.
I had several interesting responses to yesterday’s post on corporate blogging, so I thought I’d come back and hit the topic again today. Most were along the lines of, “Sure, some bloggers within corporations have successful blogs, but that’s not really corporate blogging.” I disagree.