How Do We Deal With Internet Marketing Risk?
By Mike Moran. Filed in Internet Marketing |
Risk. It’s hard to talk to anyone in a medium-to-large company about Internet marketing for more than a few minutes without hearing what their lawyers think of “the risk.” Cut that down to a few seconds if it’s a regulated industry, such as pharmaceuticals or financial services. So what do you do when your company is petrified by “the risk” of Internet marketing? Ad Age asked me, so I answered.
