I spoke before an interesting group last night at the Westchester Advertising Club, a 40-year-old organization of marketers from that suburban county north of New York City. My slides for my talk, “The New Internet Marketing,” are here, but regular readers have seen most of this stuff before. What I found fascinating was some of the conversations I had last night, especially one in particular.
It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are you waiting for? Here’s a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It’s taking some of us a while, but we’re finally figuring out that Web marketing can really depend on your words.
Most of you know that my job focuses on IBM’s OmniFind enterprise search and text analytics products. And I’ve written before about semantic search—I’ve even written about what semantic search isn’t. I keep talking about it because semantic search is probably the easiest to understand application of text analytics. But maybe you need to stop hearing about it and actually see it for yourself.
Steve Gehlen of the Internet Strategy Forum brought me to the attention of the folks at Adobe who run the Luminaries series of Webinars, and I was honored to deliver the Webinar yesterday. Thanks to all those who attended—you can grab the slides for Marketing 2.0.
I thoroughly enjoyed particpating in the Online Marketing Update held at the Darden School of Business at the University of Virginia yesterday. Corporate executives rubbed shoulders with MBA students and were treated to an array of guest speakers including Hugh McLeod and Avinash Kaushik. I gave the closing talk yesterday, on the ten things you should do now in Internet marketing.
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