Interview with Stephan Spencer

By Mike Moran. Filed in Internet Marketing, Search Marketing, Web Metrics |

Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who don’t know, Stephan leads NetConcepts, a leading search marketing consultancy, and is the driving force behind the AMA Hot Topics series on search, where I will be appearing with him tomorrow in Boston and on November 2 in Chicago. Stephan posted several different summaries of our talk here and here and here. (He’s a busy guy.) And he posted the entire podcast here. I hope it’s helpful to you.

This entry was posted on September 27, 2007 at 7:18 am and is filed under Internet Marketing, Search Marketing, Web Metrics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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Interview with Stephan Spencer

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About Biznology

Mike Moran

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