It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan…
Read MoreMonth: September 2007
Interview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreHow many times must I apologize?
My Web host has been having major problems, so my blog has been down since last Thursday. Here is the post that I planned for Friday—I hope to be back…
Read MoreSo, what’s a good privacy policy?
I wrote a few days ago about privacy policies and got several people asking, “So who has a good privacy policy? Well, lots of companies have good privacy policies, but…
Read MoreA book is born
Today is the big day that Amazon takes down the “preorder” sign and starts accepting regular orders for my new book. It’s not exactly Harry Potter, but I wanted to…
Read MoreProcedures
Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MorePrivacy is the best policy
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.) But there are…
Read MoreYour first time
I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
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