It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan Spencer, Alan-Rimm Kaufman, Neil Patel, Eric Ward, and others. My slides are posted here for Search by the Numbers.
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who don’t know, Stephan leads NetConcepts, a leading search marketing consultancy, and is the driving force behind the AMA Hot Topics series on search, where I will be appearing with him tomorrow in Boston and on November 2 in Chicago. Stephan posted several different summaries of our talk here and here and here. (He’s a busy guy.) And he posted the entire podcast here. I hope it’s helpful to you.
My Web host has been having major problems, so my blog has been down since last Thursday. Here is the post that I planned for Friday—I hope to be back on my daily schedule now. It was kind of weird to be unable to publish for a few days. It’s nice to be back in the saddle. Here goes. Read the remainder of this entry »
I wrote a few days ago about privacy policies and got several people asking, “So who has a good privacy policy? Well, lots of companies have good privacy policies, but I think what people really want to know is “Who has made their privacy policy a marketing asset?” That narrows the field considerably.
Today is the big day that Amazon takes down the “preorder” sign and starts accepting regular orders for my new book. It’s not exactly Harry Potter, but I wanted to take one day to celebrate the birth of a new book. It takes a long time to write and I always need a lot of help from my wife and lots of other folks to finally get it into print. I hope you like it, and I must admit that I have been very excited about the response of folks who get to read it ahead of time. You can read the praise for Do It Wrong Quickly yourself. Thanks in advance for those that order it.
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