A reader, Ikey Benney, has some very strong opinions on how Internet marketing has failed small businesses. He goes so far as to say that his small company is halting all Internet marketing. Is he right?
Archive for July, 2007
I was honored to be interviewed by Robert Scoble when I was in Portland for the Internet Strategy Forum Executive Summit. The interview is not as long as some of Robert’s great interviews (I had just 15 minutes before my speech), but I thought it was worth sharing with you. And if you don’t subscribe to Robert’s Scobelizer blog (I think there is one of you left), it really should be on your must-read list. Robert enjoyed the idea that he was talking to an IBM Distinguished Engineer about marketing—I hope you do, too.
I have been travelling so it took me a little while to write about Google Custom Search Business Edition. The name is a mouthful (sounds like the name of one of IBM’s products) but the price won’t give you indigestion—just $100 annually for up to 5,000 pages. So what should a Web site owner think about this offering?
When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your site has problems, why doesn’t Google tell you what’s wrong? Now they can.
Wired Magazine has pronounced Second Life dead. This is the inevitable backlash against anything that draws a great deal of hype, but in this case I think there are legitimate questions to ask. Is Second Life merely a way for the traditional brand marketer to seem cool while doing the same old stuff?