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Do It Wrong Quickly: The musical

Regular readers know of my penchant for advising marketers to “Do It Wrong Quickly“—to spend more time experimenting than trying to prove each step is the right one. Internet marketing…

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Google scoops up FeedBurner

If you’ve been following the news, you’ve probably already heard about Google’s purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including advertising within feeds, which many have speculated…

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