If any of you don’t read Avinash Kaushik’s blog, Occam’s Razor, add it to your RSS reader now. But I have an even better idea for you—buy his book, Web Analytics an Hour a Day. Longtime readers know what a nut I am about having metrics drive everything you do, but many people don’t know where to start. Avinash tells you where to start, where to finish, and everything in between.
I love trains. Whenever it makes sense, I prefer to take a train rather than a plane—I find them more comfortable, more relaxing, and it’s easier to read or use my computer than with a plane flight. So, I love trains. (Did I mention that?) Except last night, when I was thanked for my patience about 15 times. But I wasn’t patient.
How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that. Perhaps you use the Web to explain your product and to have prospects contact you, but you still need to to send that sales rep to the demo. Until now. Check out how some companies are doing Product Demo 2.0.
I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but for most it ain’t marketing. Marketing seems like a foreign language—especially Web marketing. It’s hard to know what to do, what to measure, or even how to start. If you know a consultant, share these charts on how to take on Web marketing.
After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging out with fellow speaker, with whom I swapped life stories. When I mention that I’ve worked for IBM for over 28 years, Chris said something insightful—”Wow, that’s a lot of change.”