Web Analytics an Hour a Day
June 29, 2007If any of you don’t read Avinash Kaushik’s blog, Occam’s Razor, add it to your RSS reader now. But I have an even better idea for you—buy his book, Web Analytics an Hour a Day
Archive for June, 2007
“Thank you for your patience”
June 28, 2007I love trains. Whenever it makes sense, I prefer to take a train rather than a plane—I find them more comfortable, more relaxing, and it’s easier to read or use my computer than with a plane flight. So, I love trains. (Did I mention that?) Except last night, when I was thanked for my patience about 15 times. But I wasn’t patient.
Product Demo 2.0
June 27, 2007How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that. Perhaps you use the Web to explain your product and to have prospects contact you, but you still need to to send that sales rep to the demo. Until now. Check out how some companies are doing Product Demo 2.0.
Web Marketing for Consultants
June 26, 2007I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but for most it ain’t marketing. Marketing seems like a foreign language—especially Web marketing. It’s hard to know what to do, what to measure, or even how to start. If you know a consultant, share these charts on how to take on Web marketing.
Big Companies Change a Lot
June 25, 2007After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging out with fellow speaker Chris Silver Smith, with whom I swapped life stories. When I mention that I’ve worked for IBM for over 28 years, Chris said something insightful—”Wow, that’s a lot of change.”
