I’m happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching IT Pros Through Social Media features blogging experts Paul Gillin and Robert Scoble—and me, even though my name is not on the registration form. If you’re interested in how to use social media, even if you’re not in the IT Industry, I’d urge you to make time for it.
Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn’t. After my post yesterday on the deepening of personalization across the Internet, I was asked to explain a bit more about what kinds of personalization techniques are in use at ibm.com. I’ve been away from ibm.com for several months now, but I am happy to talk about what IBM is doing to personalize their customers’ experience. If you think that personalization techniques begin and ends with Amazon, read on.
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon was the only Web site doing it successfully, but times have really changed. I realized how much has changed last week while travelling in Canada.
I held off writing about the new version of Google Analytics because my Web site’s statistics had not been converted to the new stuff yet. Now it has. My first take—this is a huge improvement.
I had a great time yesterday speaking to a large group of IT marketers in beautiful Quebec. They, like folks in many industries, are struggling with the shift from direct sales force marketing to Web marketing. But this group seems genuinely motivated to make whatever changes are necessary. The slides for my talk, Search Marketing 101 (May 2007) at Le Big Bang Forum, are posted for anyone interested.
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