Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I’ve been teaching the class since November and am always gratified by the response of the students. Many of the attendees are small businesses who soak up the information and by the end of the class are ready for more. One of my students from last night was kind enough to summarize my Learning Annex class—if it seems interesting to you and you are in the New York area, you can sign up for the class on June 28, July 24, August 13, or September 10 by calling 212-371-0280.
Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don’t like what I say next: “Give up.”
…when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if you really do speak Chinese, then you’ll be happy to know that and is available now. Thanks to everyone who had something to do with that.
I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing themselves, so it was fun to be able to pass along tips and techniques for how to use the Web to attract clients without spending lots of hard-earned cash. For those of you unable to attend, you can at least check out my charts on Web Marketing for the Independent Professional.
We’ve all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or cope with it? I was lucky enough today to speak at a BtoB Webinar for social media marketing for the IT industry, with Paul Gillin and Robert Scoble. If you missed the Webinar, you can at least check out my slides, Social Media Marketing 101.