I came across a post from Ben Kemp (SEO Guy) entitled “Content Management Systems Equal Business Suicide!” (Hat tip: Laurel Papworth). Despite the apocalyptic title, Ben does make some good…
Read MoreMonth: March 2007
“I can’t stand being wrong”
I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…
Read MoreMust marketers specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Read MoreStatistical significance is overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…
Read MoreThe pitfalls of pay-per-action advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising,…
Read MoreSocial advertising
Google’s foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist…
Read MoreWhich companies “Do It Wrong Quickly”?
The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind of flexibility requires a special kind of…
Read MoreGoogle testing pay-per-action Adwords
It’s been rumored for a while, but it’s finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done…
Read MoreOrganic search marketing needs words
I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And I had an ah-ha moment. There’s…
Read MoreSearch marketing for those you know and those you don’t
Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily…
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