I came across a post from Ben Kemp (SEO Guy) entitled “Content Management Systems Equal Business Suicide!” (Hat tip: Laurel Papworth). Despite the apocalyptic title, Ben does make some good points, but I wonder if he unfairly tars all content management systems (CMSs) with the same brush. (And before I start, I want you to know that my employer sells CMSs.)
I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in online marketing as an experiment. You try it, see how customers respond, and then adjust. Well, some folks tell me that they just “can’t stand” being wrong—or can’t stand admitting they are wrong. How can they overcome their feelings and become more adaptable?
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they are with numbers—that’s changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google’s experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I’ll wait.) When you come back, I’d like to talk about it more.