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“I can’t stand being wrong”

I’ve been talking a lot lately about a new way to think about marketing—”do it wrong quickly,” where you allow yourself the latitude of thinking of everything you do in…

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Must marketers specialize?

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.

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Statistical significance is overrated

I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded “anecdotal evidence” than they…

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Social advertising

Google’s foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller player with an even more interesting twist…

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