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Multivariate testing in action

I’ve written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak with the president of ReallyGreatRate.com, Matt Schaub,…

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Thank you, Avinash

If you’re interested in Web metrics and you don’t read Avinash Kaushik’s blog, Occam’s Razor, you don’t know what you’re missing. Many top bloggers do short posts several times a…

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Tag along with me

So here’s an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few people know and then tag five…

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How much does “free” cost?

Wednesday, I talked about the new free search engine that Yahoo! and IBM have made available for download, We on the product team are gratified at the rave reviews it…

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