Avinash Kaushik, whose blog Occam’s Razor is a must-read, had a lot to say at the Emetrics Summit this week. I tried to write it down for those not lucky…
Read MoreMonth: October 2006
Metrics-based web search
I have thoroughly enjoyed my time here at Jim Sterne’s Emetrics Summit—it’s one of the few conferences I go to where I learn something from the conference speakers. (I always…
Read More
Jim Sterne shows us the big picture
I am speaking this week at Jim Sterne’s Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim has assembled at this conference, including Jim…
Read More
The sixth printing is here
Many of you know by now that Bill and I update our book, Search Engine Marketing, Inc, with each printing. Well, the sixth printing, which we completed in August, is…
Read More
New use for dayparting
When Bill Hunt and I wrote about dayparting, we expected people to use it to optimize their conversion rates—different days of the week and different times of the day probably…
Read More
Search by the numbers
How do you know if your search marketing campaign is working? Metrics, that’s how. But, too often people are looking at the wrong metrics. It’s not enough to be #1—what…
Read More
Web marketing “gets real”
Shut off the hype machine—that’s what your customers are telling you. The old days of overheated prose are over. On the Web, you must be authentic and fact-based, or no…
Read More
