B2B Search Marketing Advice
By Mike Moran. Filed in Search Marketing |It’s always nice when your book is cited, so we were very happy to see Kelly Shermach extract some advice for her recent article in TechNewsWorld on B2B search marketing.
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.
In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as a senior strategist for Converseon, a leading digital media marketing consultancy. Mike also worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).
It’s always nice when your book is cited, so we were very happy to see Kelly Shermach extract some advice for her recent article in TechNewsWorld on B2B search marketing.
This entry was posted on September 2, 2006 at 8:48 am and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.
No matter what your needs, Biznology has the digital marketing information you need:
Whether your business is large or small, you need Biznology to make it all work.
© 2013 Biznology | Top
