After my recent post on the Three R’s of Web Marketing, I was challenged on the premise of being real with customers. Is honesty always the best policy? Well, nothing is always the right approach in any situation, but being authentic with your customers makes a lot of sense. Coke doesn’t have to divulge their secret formula if asked, but they don’t have to lie about it either. I ran across a recent case of extreme honesty in the face of difficult circumstances that is a good example of what “getting real” means.
Archive for September, 2006
RSS Ray has posted a podcast the interview he did with me on Wednesday on his Online Marketing Radio Show on WSRadio. We had a wide-ranging discussion of the value of blogs and podcasts to your search marketing campaigns and also discussed the use of search metrics. I was honored to be the first person Ray brought back for a second interview on his show and I hope you enjoy the replay as well.
Tune in today to WSRadio at 1 pm ET to hear me interviewed by RSS Ray on his Online Marketing show. Ray will be talking to me about using blogs and podcasts to assist your search marketing and also touch on what the right metrics are for search marketing. If you’re unable to hear the show live, I will post the podcast information for reply after the show airs.
I was recently interviewed by Lorie Parch as part of her preparation for a course on content-driven Web sites, offered by Mediabistro. Lori asked good questions, so I expect that the course will be worth your while. If your business plan is built upon monetizing strong content, Lori’s course may just what you need.