A “Real” Example
September 21, 2006After my recent post on the Three R’s of Web Marketing, I was challenged on the premise of being real with customers. Is honesty always the best policy? Well, nothing is always the right approach in any situation, but being authentic with your customers makes a lot of sense. Coke doesn’t have to divulge their secret formula if asked, but they don’t have to lie about it either. I ran across a recent case of extreme honesty in the face of difficult circumstances that is a good example of what “getting real” means.
