What’s Search Marketing Worth?
By Mike Moran. Filed in Search Marketing |
Here’s my presentation from today’s DM Days session that looks at the business value of search for the Leon Henry Web site, as part of the site clinic I assisted on for the Direct Marketing Association. If you have ever struggled with how to do a business case for search marketing, this should get you started. For more details, see the book Bill Hunt and I wrote, called Search Engine Marketing, Inc.
