Thanks to Steve Bruner for his enthusiastic review of the book written by Bill Hunt and me, Search Engine Marketing, Inc., which at the moment is the top-selling search marketing book on Amazon. Bill and I have been very pleased by the kind reviews, which keep coming in, and we thank all those who have taken the time to read our book and told us what they think.
DMNews had a quick article on the session that we did at DM Days for the Direct Marketing Association where we broke down the basics of search marketing.
Here’s my presentation from today’s DM Days session that looks at the business value of search for the Leon Henry Web site, as part of the site clinic I assisted on for the Direct Marketing Association. If you have ever struggled with how to do a business case for search marketing, this should get you started. For more details, see the book Bill Hunt and I wrote, called Search Engine Marketing, Inc.
When Carol Krol of BtoB Magazine interviewed me the other day for a story on how search marketing is becoming its own specialty, it rang true to me. Carol’s premise, supported by several interviews in her article, is that search marketing started as a sideline for most of us, on top of our other work, but now many are full-time search marketers. I am definitely seeing this trend, but I think it is just the beginning.