You’ll hear lots of good advice for how to improve search marketing for your Web site, but too often it focuses on all the little dials and controls that must be set this way and that way. While all that technical advice is needed, you need to understand your prime motivation for search marketing before you launch into the technical arcana. Read the remainder of this entry »
I had a great time at the Enterprise Search Summit yesterday—it was a far higher turnout than last year, which shows you how hot enterprise search is getting. The topics seemed more advanced to me than in the past, with several tips in my presentation being mentioned in the keynote session and other earlier sessions, which is great. The word is getting out on search best practices and it is wonderful to see so many people talking about helping people find what they are looking for. My session, Concentrate on Content, explains how your site search engine is not always the thing to change—you need to make sure your content has what searchers are looking for.
Coming up Tuesday, I am making two appearances—one in a free Webinar and one at the Enterprise Search Summit in New York. Read the remainder of this entry »
Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give you a short cut around figuring things out yourself by making loads of mistakes. But I am here to tell you that best practices aren’t the end point for you—they are really the beginning. Read the remainder of this entry »
I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search marketing and avoid the misinformation that leads to mistakes. You can download the slides here.
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