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Concentrate on content

I had a great time at the Enterprise Search Summit yesterday—it was a far higher turnout than last year, which shows you how hot enterprise search is getting. The topics…

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If you keep shooting at the sky…

Best practices. Sometimes we seem awash in them. You can’t walk past a consultant without tripping over another best practice. And, don’t get me wrong, best practices areuseful. They basically give…

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Search Marketing for Catalogs

I joined my Search Engine Marketing, Inc. co-author, Bill Hunt,to break down the essentials of search marketing for catalog marketers, including how to get real return on investment in search…

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