Biznology

Federated search, sometimes called metasearch, has been the filling up conference agendas for years, and The Search Engine Meeting this week was no exception, as Abe Lederman, the President of Deep Web Technologies, explained his company’s approach. Federated search has many appealing qualities, but is rife with the kind of technical hurdles that make a researcher’s head spin. Is federated search finally on its way? Should you be considering that kind of approach for your Web site?

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Steve Arnold says yes. Who’s Steve Arnold? He’s both the president of Arnold Information Technology and an author who spoke at The Search Engine Meeting yesterday, the same conference I spoke at on Monday. Apparently my talk, which I considered rather uncontroversial, piqued Steve’s interest, because he referred to it a half dozen times during his own talk, describing the techniques that I advocated as “spamming.” I don’t know anyone that agrees with him, but he says his charge speaks to the generational divide in search technologists.

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Blogs. Wikis. Podcasts. Mashups. Weird new words for a weird new marketing on the Web. Those are the tools of Web 2.0, a trendy name for a set of new approaches to the Web that are turning the practice of marketing on its ear. And it is the flavor of the month—Web 2.0 even made the cover of Newsweek recently. What are these new tools and what should marketers be doing with them? Find out what you need to know in this month’s Biznology newsletter. Read the remainder of this entry »

150 folks turned out at the Fairmont Copley Plaza in Boston for The Search Engine Meeting. I was pleased to be able to present about how to improve your Web Site Search facility in ways beyond the search engine itself. You can download my slides for Don’t Just Change the Search Engine.

If you are in the Boston area, I will be appearing at the Search Engine Meeting, speaking at around 10 am Monday on the subject, Don’t Change Just the Search Engine. You’ll learn how many different ways there are to improve your Web site search facility besides dragging in new technology. See how improvements in content, indexing, user interface, and other areas can give your searchers the answers they need.