My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are…
Read MoreMonth: March 2006
Get your web site into search indexes
My co-author of Search Engine Marketing, Inc., Bill Hunt collaborated with me on an article posted today on IBM’s developerWorks. The piece, called “Get Your Web Site Into Search Indexes”…
Read MoreHow shoppers use your web site
Have you ever wondered exactly what tasks your site visitors undertake when they are shopping for something on your site? If so, you may want to investigate a technique called…
Read MoreThe search for e-mail relevance
E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method…
Read MoreThe future of multifaceted search is fuzzy
Multifaceted search is a passion of mine—I have seen this technique improve experiences in both e-Commerce and other information retrieval interfaces. But, as useful as multifaceted search can be, it…
Read MoreThe death of brand loyalty
What ever happened to brand loyalty? In bygone days, retailers were powerful brands, but today that power has been supplanted by Google. When shoppers turn into searchers, what do you…
Read MoreBig Site and In-House Search Marketing
It was great to have a chance to do three sessions yesterday at Search Engine Strategies in New York. I served on the panel for questions in the Big Site/Big…
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Working as a team
Working as a Team might sound all touchy-feely, but for large sites, there is no other way to succeed at search marketing. So many different teams touch your Web site,…
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