My Search Engine Marketing, Inc. co-author, Bill Hunt has collaborated with me on another article. This one’s called “Improve Search Marketing for Large Sites“—find out how big sites really are different and what you can do about it.
Have you ever wondered exactly what tasks your site visitors undertake when they are shopping for something on your site? If so, you may want to investigate a technique called use cases, which allow analysis of your visitor’s behavior—so that you can tune your site to sell more.
E-mail marketing can be exquisitely targeted or it can be spam, depending in large measure on the work done by the sender to ensure relevance to the recipient. One method of targeting is to use search engines.
Multifaceted search is a passion of mine—I have seen this technique improve experiences in both e-Commerce and other information retrieval interfaces. But, as useful as multifaceted search can be, it still suffers from one of the bugaboos of database search—exactitude. Is the future of multifaceted search a little fuzzy?