Just a few days after I blogged about Podzinger, John Battelle has a story about Nexidia, an interesting search engine because it uses a different approach. While Podzinger uses speech recognition technology to translate audio into words and then indexing them using standard text retrieval techniques, Nexidia skips the speech recognition step—storing each sound as a phoneme (a unique speech sound) and indexing all phonemes.
If you’re using podcasts to get your message to prospective customers, you should know about a whole new way for people to find your content. A new podcast search engine offers a breakthrough that may make podcasts easier to find than ever.
If you missed the live broadcast, you can still listen to a replay of my interview yesterday on wsRadio—you’ll hear all about the basics of search marketing along with special tips for the search marketing impact of blogs, podcasts, and RSS feeds.
Here’s an interview that I did a few months ago but that was not posted to the public Web until recently. BtoB Magazine asked me about the future of search marketing, the biggest mistake most search marketers make, and more.
Tomorrow at 10 am Pacific Time, I’ll be the guest of “RSS Ray” on wsRadio, on the eCommerce RSS Radio Show. I’ll discuss the basics of search marketing, and how RSS feeds are particularly helpful to your search marketing efforts. I’ll answer callers’ questions, too, so let’s hear from you. After the show airs, I’ll post a link for you to download a replay in case you miss the live broadcast.