I was honored to take part in a panel discussion at the Online Media, Marketing and Advertising (OMMA East) Conference in New York City and I am pleased to see how mainstream search marketing has become. Not only was it the topic of my panel, but it was a big part of the keynote address to the entire conference. But the biggest message is one that is even more important than whether search marketing is the latest effective tactic. If you can measure the impact of what you do, and keep trying things, you will eventually succeed at search marketing and any other kind of marketing.
Why is it that so many of us get stuck wringing every last error out of every project we do? What does that cost? How long does it take? Instead of expensive perfectionism, we can do something just good enough, as long as we agree to keep on improving it and correcting it. September’s Biznology newsletter explains why sometimes it’s best to Do It Wrong Quickly.
Just to keep you up to date on where I am appearing, the Enterprise Search Symposium, originally scheduled for October 13, is being rescheduled for second quarter next year—I hope to speak there when it is finally held. Fortunately, I have three new appearances to announce:
- OMMA East in New York City on September 28
- Computer Outlook Radio on October 5
- Netmarketing Breakfast in New York City on November 2
See my speeches page for more details on each.
Last week, I summarized the case for measuring the performance of Web marketing. Today, I want to explain how. All of this information comes from a great conference that I presented at, MPM Forum in New York, focusing on Marketing Performance Metrics. The folks at the CMO Council put together a strong panel of experts that explained how to put performance metrics into action.