Can Search Marketing Raise Brand Awareness?
By Mike Moran. Filed in Search Marketing |
Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity can help you measure brand awareness, but can you actually increase brand awareness with search? I say you can, pointing people to a presentation Bill Hunt and I made at Search Engine Strategies that shows you how.
