Archive for August, 2005

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What are Your Web Site’s Top 10 Searches?

August 29, 2005

Like the weather, everyone complains about Web site search, but no one does anything about it. Or so it seems. Forrester Research famously titled a report on the subject “Must Search Stink?” a few years back, and I am not sure that Web site search is any more aromatic today.
Some things that can improve your Web site’s search facility are hard to do, which is why search so often does cast a foul odor. But there is one exceedingly simple thing that every Web site can do to improve their search—track their most popular searches.

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Top Ten Tips for Search Marketing

August 26, 2005

As I moderated the American Marketing Association’s Listserv recently, I was asked what the top ten tips are for search marketing. If you’ve already bought our book, Search Engine Marketing, Inc., the list may not surprise you, but I suspect that others would not guess at least a few of the ten.

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Can Search Marketing Raise Brand Awareness?

August 20, 2005

Another topic that came up during our week of moderating the American Marketing Association Listserv is search marketing’s role in branding. Savvy marketers have long known that monitoring keyword popularity can help you measure brand awareness, but can you actually increase brand awareness with search? I say you can, pointing people to a presentation Bill Hunt and I made at Search Engine Strategies that shows you how.

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Search Success on the Cheap

August 19, 2005

As we hosted the American Marketing Association Listserv this past week, we heard from many search marketers about what they are struggling with and concerned about. One item that came up was the differences between search marketing for big companies vs. small companies. We’ve discussed what makes search marketing difficult for big sites, but we haven’t really talked through what small sites can do.

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Search Engine Marketing, Inc. Book Excerpt Available

August 16, 2005

Our publisher has made a free excerpt available from our new book, so if you want to read Chapter 1 of Search Engine Marketing, Inc. without spending a dime, here you go. (Warning: It is a 30-page PDF, so it can take a while to download, but it’s worth waiting for, we hope.)

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