I had a truly infuriating experience with a local brick and mortar luggage store, and it got me to thinking, “Why didn’t I buy this online?” Why indeed.
It took a year to write, but it’s finally available. Today is the day that Search Engine Marketing, Inc. hits the street. My co-author Bill Hunt and I have been gladdened by the early reviews and the presales, but if you haven’t bought your copy yet, now’s the perfect time to order.
Whether you concentrate on paid search or organic, work for a big company or small, you’ll learn what you need from this book to bring you search marketing success. See the table of contents to get a clearer picture of what’s covered.
If you bought one already, thank you. If not, check out what you’re missing.
Google’s AdWords paid search program has always been designed to be different from Yahoo!’s competitive program—AdWords is less work to operate but Yahoo! is much easier to plan and predict. Google is now introducing changes to AdWords that may make it even simpler to run paid campaigns, while making the planning even harder yet. Find out what they are up to.
Every search marketing expert will tell you that one of the best things you can do for your site is to submit it to Open Directory (DMOZ), the free directory service whose link to your site is prized by Google and other search engines. A listing in DMOZ is an imprimatur of your site’s quality and value. But is DMOZ slipping? Can your new site get the imprimatur it deserves? Recent events call the position of authority DMOZ holds into question.