Google’s Next Step to Personalized Search
June 28, 2005Not long ago, I explained how personalized search will send rank checking the way of the dinosaur. Google has now taken the next step in personalized search. If successful, this could be the first step down that road. If every searcher gets different results, then no one is really #1. Andy Beal has another take—will personalized search make spamming much tougher? I hope Andy is right, although spammers have responded to each escalation in the arms race thus far. In our book, Search Engine Marketing, Inc., Bill Hunt and I explain how to avoid the tricks and stick to search marketing that avoids all spam techniques—perhaps personalized search makes that approach even more critical.
