Andrew Goodman weighs in with some interesting thoughts on what personalized search will mean to search marketers. I agree with most of those thoughts, and want to amplify one that Bill Hunt and I mention in our book, Search Marketing, Inc.—what will become of rank checking?
Having trouble measuring the success of your corporate Web site’s search engine? Avi Rappoport of Search Tools Consulting told the attendees at the Enterprise Search Summit what to do, in this speech on Wednesday.
If you’ve never heard of multifaceted search, it’s time to learn what it is and what it can do for your corporate Web site’s search engine. On Wednesday, I spoke to the attendees at the Enterprise Search Summit, and I’ve posted a synopsis of that speech with its accompanying charts, called Inside Multifaceted Search.
Perhaps that’s a simple question for you, but maybe it takes a little bit of thought. Your goal (or more likely, goals) for your Web site should be based on your overall business strategy, and on how the Web fits into that strategy. Read the remainder of this entry »
Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What should you be counting on your Web site? Read on.
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