Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who used this session to explain his top tips for helping your Web site meet its goals. I had heard a lot about Jim but this was my first time hearing him speak—he is both wise and entertaining. I thought that I wrote down all 20, but I missed a couple—sorry.
This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly where searchers look on a search results page, and was the most interesting. The other two studies focused on why searchers click on various links and what traffic analysis reveals about purchases from search.
We search marketers spend a great deal of time searching for our own sites. Just sending a little query to Google to see where our important keywords rank today. And by now, you are probably familiar with the title and description (or snippet) that is shown on the results page for your site’s page. Would you like to improve it? Read the remainder of this entry »
The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s something new. Joe Holcomb, a Senior VP at BlowSearch, has written an entry in his personal blog that reveals some scary possibilities.
It’s big news when Google changes anything. Google is constantly tinkering with making results appear more relevent—they were the first to extract text from your page to show the snippet under the title on the results screen. And Google is now starting to pull descriptions and even titles from your Open Directory (DMOZ) listing. Garnering less attention, however, is MSN’s use of LookSmart for some titles and descriptions.
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