If, in our wired world, it feels like something useful is always imperiled by something from the dark side, well, it’s not just a feeling. Viruses have infected our personal computers. Adware and spyware are served as garnishes with our Internet connections. Spam has overtaken useful e-mail. Phishing tries to steal our very identities. Is click fraud the dark side of the paid search golden goose? [Read more...]
Big sites really are different. If you can gather your entire Web team into a conference room and explain the new way that we are all going to code our title tags, or if someone on your Web team knows by heart all the keywords that you buy, you don’t have a big site. You may have a very successful business, but you are probably already running it well. Big Web sites, on the other hand, are quite a bit harder to run than small sites, especially for search marketing. [Read more...]
My notes from the Business to Business Tactics session at Search Engine Strategies conference in New York.
I attended two sessions on Day Four of the Search Engine Strategies conference in New York. The first session, named “Advanced Link Building” focused on strategies to attract the right links to your site to impact organic search engine marketing.
Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. [Read more...]