Great news! If you’ve been holding off buying our book, Search Engine Marketing, Inc., wait no longer. Amazon has now reduced the price to just $27.99, including shipping—a 44% discount off the list price. I have no way of knowing how long this price will last, so don’t let it slip past you. Likewise, if you needed one more reason to recommend the book to a friend, here it is.
Signed: Shameless Self-Promotion Department
Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to deliver your marketing message. Do you treat each page view the way an airline values its airline seats, or the way a TV network uses its commercial time? We tend to think of Web pages as places, but, like airline trips and TV programs, they are turning into events.
I use the Google toolbar—maybe you do, too. It saves a few clicks when you want to search, and you probably don’t think about it very much. You need to think about it, though, because it threatens your business. That toolbar is changing Web visitor behavior—it’s a constant invitation to leave your site at any time. That’s the subject of this month’s Biznology newsletter. Read the remainder of this entry »
Search marketing is being transformed by changes in media and I was lucky enough to be invited to speak at the Syndicate conference to hear how. After my speech yesterday, I stuck around to hear how the new participatory media is changing the Web and in turn, changing search marketing.
One of the most powerful ways to boost your organic search campaigns is with the “new publishing”—blogs, RSS feeds, podcasts, and other new forms of Web content. Today, I explained the basics of search marketing to attendees the Syndicate Conference in San Francisco.
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