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Google Likes Your Blog So Take Care Of It Frank Reed : February 3, 2012 8:00 am : Internet Marketing

English: Fence corner, Middle Hill Another fla...

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Have you ever watched something slowly fall into neglect? Maybe it was something around your house. Maybe it was that rotting board on the deck that you watched get progressively worse over time. You didn’t tend to it so one day it finally stop serving you. Maybe it was a relationship that you know needed attention but instead you chose to ignore its importance. As a result, you have a fence that may never be able to be mended. Name any other thing that is as insidious as the creep of decay of anything. It’s nasty business. more »

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Last Month’s Webinar

Global Social Media Marketing Mike Moran : January 11, 2012 8:00 am : Internet Marketing, Social Media Marketing, Webinars

English: A protester holding a placard in Tahr...

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My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? Marketing has become a global conversation instead of a one-way message from the marketer. Sure, Twitter is important here, but how about in China? Do you know where the conversations are happening in each country market you’re in? Moreover, how do you decide which social media tasks should be done in headquarters and which should be done in each country? more »

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This Month’s Newsletter

Google’s new privacy policy is definitely good for Google Mike Moran : February 1, 2012 8:00 am : Internet Marketing, Monthly Newsletter

Image representing Google as depicted in Crunc...

Image via CrunchBase

Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. After all, Google gives a lot of stuff for nothing–I depend on Gmail, Google Calendar, and many other free functions–so it is only fair that we give something back. I personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. That’s where I ran into trouble. more »

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