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(Photo credit: Sybren A. Stüvel)
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. more »
This Month’s Newsletter
Photo credit: The Shifted Librarian
Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask me for help. They usually start by telling me that their search engine stinks. Now, sometimes it does, but not usually. More frequently, they haven’t done anything except install a search engine. That works about as well as just installing a CRM system. If you just let your search engine lay there, don’t expect to like the results. more »
Our Latest Webinar
(Photo credit: Sybren A. Stüvel)
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. more »
