Digital marketing explained

Photo credit: Wikipedia

A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. It might be a small business owner with his/her name attached to a company. It could be on someone as public-facing as a world-renowned athlete or someone who might be locally famous (or infamous for that matter) like a politician, pastor, teacher, mayor, etc. No matter the situation or the place the reputation of a person is very fragile and it can be destroyed at any time. Or can it? If you are even a modest follower of things political, there is a name that should at least ring an online reputation disaster bell in your head. The name is Anthony Weiner. Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. He committed a social faux pas so egregious that one had to wonder if he would ever be able to show his face in public again. more »

Photo credit: Sean MacEntee

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. But it got me to thinking, which those who know me rightly find dangerous, about what the future of privacy policies really are. It’s clear that no one is terribly happy with the current situation. Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. I wonder if there is a better way. more »

Photo credit: Wikipedia

Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies.  Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. more »